Archive for July, 2007
July 26, 2007
Posted on Branding Voodoo - Anheuser-Busch Checks Age for Bud.TV, Online Network to Leverage User Generated Content
Blogged by Shawn Collins - Affiliate Network TradeDoubler Acquires The Search Works
Pan-European affiliate network TradeDoubler has acquired all shares in the Interactive Marketing Works Ltd and its subsidiaries (???The IMW Group???), which includes The Search Works and those companies trading as The Technology Works. The purchase price for The IMW Group was ??56 million. The IMW Group consists of two trading entities, ???The Search Works???, a search engine […]
Pan-European affiliate network TradeDoubler has acquired all shares in the Interactive Marketing Works Ltd and its subsidiaries (???The IMW Group???), which includes The Search Works and those companies trading as The Technology Works.
The purchase price for The IMW Group was ??56 million.
The IMW Group consists of two trading entities, ???The Search Works???, a search engine marketing agency and ???The Technology Works???, a technology provider for search engine marketing, whose products include ???BidBuddy??? - a search management technology.
The acquisition complements and expands TradeDoubler???s existing performance-based product portfolio which includes affiliate marketing, online advertising campaigns, pay-per-call and an online tracking and ad-serving technology.
???Product expansion and further internationalisation are key components in TradeDoubler???s growth strategy. The acquisition addresses both these areas by rolling out The Search Works and The Technology Works throughout Europe and by utilising The Technology Works??? Asian foothold to assess the roll out of TradeDoubler???s product offerings into Asian markets.??? says William Cooper, CEO, TradeDoubler.
TradeDoubler also released its second quarter financial results today. Revenues for the period from April to June 2007 increased by 27.9%, compared to the same period in 2006, to reach SEK 512.6 million (approx ???56m) and gross profit was up 25.4% to SEK 143 million (approx ???15.5)
Visit TradeDoubler at http://www.tradedoubler.com.
From The Email Wars Blog - Blackberry’s and Email Marketing Resources
Here are some resources IF you have audiences that you know are using Blackberry’s. Most of us at eROI are armed with them in our daily war on email delivery, but some of you might not. These are some good resources to use to test for yourself if you don’t know how your emails render on the device.
Trust me, most of the multi-part of TEXT emails I get are bad.
We use the first one a a PC to test sometimes if the devices are not in the office. It is a little tricky to install, but worth the effort.
BlackBerry simulators:
http://mitsloan.mit.edu/newsroom/2006-blackberry.php
Video demonstration on what email looks like on a BlackBerry 8700:
http://www.youtube.com/watch?v=x1n7clhSzGM
Video demonstration on what email looks like on a BlackBerry Pearl:
http://www.youtube.com/watch?v=WM2YFwoJrog
Posted On Search Engine Roundtable - How Do You Forbid Google from Offering the “View as HTML” Link for PDF Files?
A discussion at WebmasterWorld has users trying to determine why some PDF files don’t get indexed with a “View as HTML” link whereas others do. How can you implement the same functionality?
Nobody knows if it’s possible. The suspicion is that Google can process some PDF files and not others, and it’s not an opt-out procedure.
I think it may not be displayed when Google actually has a hard time converting the PDF document to HTML, not because the webmaster instructed them to.
Meanwhile, a number of users are pretty disappointed that a webmaster would even want to disallow that link. They seem to hate the idea of having to open a file as a pure PDF.
If you want to publish documents on the web, put them in a web format.
Better yet would be an option to integrate a Google PDF reader instead of relying on Adobe’s service, which is getting a lot of negative comments in the thread.
Maybe now Google have an online documents service, they could ‘invent’ a new pdf-style service.
Is there a directive that will allow this to be implemented? Nobody seems to know. Do you?
Forum discussion continues at WebmasterWorld.
From Aaron Wall’s SEO Book - The Benefits of Using Google’s Custom Search Engine
I recently installed the new business edition of Google’s custom search engine. You can use it by using the search box in the right rail. Read more…
Posted on PPC Discussions Blog - Use “lousy content” for your ppc landing pages
And pay a lot more than you need to. I read SEL pretty much every day. Lots of great stuff out there. I was reading an article on duplicate content today and was a bit surprised to see the following; “The bottom line is that the engines are actively seeking out lousy content and removing it from their main results. If this sounds like your site, don’t be surprised to wake up one day and find Read more…
July 25, 2007
From Viral Voodoo - Is Internet Viral Marketing a Fad?
Posted on Search Engine Watch - Highlights from the SEW Blog: July 23, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web. Read more…
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