We’ve collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. Read more…
Affiliate marketing in the UK grew by an estimated 45% in 2007. The total affiliate marketing sales in 2007 were more than £3 billion, according to research published in E-consultancy’s Affiliate Marketing Networks Buyer’s Guide this week. The £3.13 billion total for 2007, compared to £2.16 billion in 2006, illustrates a vibrant UK affiliate marketing industry, […]
Affiliate marketing in the UK grew by an estimated 45% in 2007. The total affiliate marketing sales in 2007 were more than £3 billion, according to research published in E-consultancy’s Affiliate Marketing Networks Buyer’s Guide this week.
The £3.13 billion total for 2007, compared to £2.16 billion in 2006, illustrates a vibrant UK affiliate marketing industry, which is expected to continue growing strongly during 2008.
“Affiliate marketing continues to gain momentum because the performance-based model is so popular with advertisers. When the biggest consumer-facing brands in these industries do not have a well-defined affiliate strategy, it now tends to be an exception rather than the rule,” commented Linus Gregoriadis, E-consultancy’s Head of Research and author of the guide.
“The whole industry is getting more professional and 2007 was definitely a big year for affiliate marketing. The channel has become much more strategic and boardrooms are starting to take notice. Media agencies are becoming increasingly involved in this sector as a consequence of its increased profile,” continued Gregoriadis.
Commissions and fees paid out to affiliate networks (covering payments for both networks and affiliates) amounted to £186 million in 2007, according to the research.
This figure is up 40% from £133 million in 2006 and £83 million in 2005.
The 2008 Affiliate Marketing Networks Buyer’s Guide (read a free sample) assesses the UK marketplace for affiliate marketing with a focus on 17 leading affiliate networks.
The 17 affiliate networks profiled are Advertising.com, AffiliateFuture, Affiliate Marketing UK, Affiliate Window, affilinet UK, Brand Conversions, buy.at, Clash-Media, clixGalore, Commission Junction, dgmAffiliates, Online Media Group (OMG), Paid On Results, Stream:20, TradeDoubler, Webgains, Zanox.
The 167-page report also contains an overview of market trends and profiles of those companies offering related services.
Some trends highlighted in E-consultancy’s Affiliate Marketing Networks Buyer’s Guide…
More details at http://www.e-consultancy.com/publications/affiliate-marketing-networks-buyers-guide-2008/.
I tend to focus a lot on AdWords in this blog. Why…AdWords, at least in most cases on the projects I’m involved in, delivers more conversions than Yahoo and adCenter combined. That may not be the case in all markets but it’s common place in everything I’m involved in. Anyway, as search marketers most of us get a chance to really shine in Q4, especially as we move past Thanksgiving and into the Read more…
A great ReturnPath alert today. These guys are being so proactive with sharing knowledge with their partners and customers and it is really appreciated. I wanted to pass on the love and share it with you.
NEWS:
We’ve recently learned some news from AOL about changes to how they authenticate inbound mail as well as changes to their whitelist program. We’ll know more after a question and answer session with AOL this afternoon (hosted by the ESPC) but here’s what we know now.
Changes to AOL White List
AOL is making a few changes to their whitelist - to the point where calling it a whitelist is probably a misnomer going forward. AOL indicates that in the future, the “whitelisting” process is simply a way for a mailer to introduce themselves to AOL and let AOL know a little about what kind of mail they are sending. AOL will want to know:
Domain and IP information for each mail stream
The kind of mail that is sent for each mail stream
In Google’s Webmaster Guidelines, they say you should: Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites. I know a lot of webmasters have questioned what is the difference between paying Yahoo for a Directory link, and paying any other web entity for […] Read more…
The sites of major candidates and minor players on both sides of the aisle show glaring holes in search strategy. Read more…
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