eROI Abandons New Offices, Goes Green
Portland Interactive Agency Takes ‘Natural Approach’ to Marketing
Portland, OR - In a move that both shocked and surprised the city of Portland, eROI left the urban grid. After 12 months of negotiations, remodeling and settling into their new building in Old Town Portland, they just picked up and moved to a field of solar powered yurts just east of their world HDQs along the Willamette River.
New eROI Yurt City 
Many in the interactive community asked how they would survive as a business working on the web if they were going completely sustainable.
“We have always strived for a sustainable model for not only our clients and the community,” answered CEO Ryan Buchanan, “but also to act as a beacon of light for the rest of the technology industry. By eROI adopting the XO Laptops (see OLPC Project) we have streamlined our dependence on the non renewable resources.”
Other measures the tribe as adopted: organic pixels, hand writing code on bark and with henna, Recycling Bandwidth, Exercise bikes, and treadmills. Blackberries were traded in for free-range signal mirrors, Morse code and stealing Free Wi-Fi from local coffee shop as well as a CSS Bio-dynamic Garden planted next to wild Java stream. eROI hopes that many other business and agencies follow their lead in striving to give more back to the global grid and not using media ploys like recycling and green tags. “If we were all just to live more like the San Paolo tribes of New Guinea we would find that our work would break all conventions and rule imposed on us by society,” stated Buchanan. “In order to be a creative interactive agency we need to mime more and work on our improvisational comedy skills. These are attributes that drive business forward and help our clients to excel.”
Tribal Council Yurt 
Others in the Tribe embraced the move. “I am so much more comfortable in the yurts as I can now smoke my hand rolled cigarettes in the work place. I don’t even need to leave my thermarest pad to smoke and code,” said Web Development Manager Tore Gustafson. “Now yoga class is not just a Friday AM event but an every day, all day event. I love eROI!” exclaimed Mai Nakamura, Web Developer. New Company uniforms made from locally grown eROI Hemp stalk have helped to both reduce the carbon footprint of eROI as well as increased the productivity of the workers by not worrying about being fashionable and hip. The city of Portland being the leader in sustainability and urban planning in the US eventually embraced the move on city land and will be encouraging others to do the same.
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