It’s easy to start a blog. Not so easy to be successful. But what is success? Especially for a business blog?   Some of the measurable outcomes from business blogging include: Media attention Speaking requests Customer loyalty Inbound links to the blog Search engine ranking for the corporate site Corporate website traffic Leads/sales initiated Volume of blog traffic Technorati and other credible rankings Search engine ranking […]

It’s easy to start a blog. Not so easy to be successful. But what is success? Especially for a business blog?   Some of the measurable outcomes from business blogging include:

• Media attention
• Speaking requests
• Customer loyalty
• Inbound links to the blog
• Search engine ranking for the corporate site
• Corporate website traffic
• Leads/sales initiated
• Volume of blog traffic
• Technorati and other credible rankings
• Search engine ranking for the blog
• Increased company visibility within the industry
• Increased media coverage
• Improved customer loyalty
• Increased sales leads/revenue/new customers

And there are more depending on the purpose of the blog, whether it’s to create thought leadership, announce new products, offer SEO friendly content for a troublesome CMS or ecommerce platform, generate leads, support media relations initiatives or simply serve as a sounding board for ideas.  The true measure of success for a business blog is entirely predicated on its purpose.

Once defined, implemented and measurements are put in place, any business can create a successful blog. It’s simply a matter of time, resources and a willingness to try until “what works” reveals itself.   Here’s a more detailed exploration of this idea as well as a long list of considerations that companies need to be aware of when starting a company blog. If you’re into checklists, then be sure to read Stephan’s “Essential Checklist for Starting a Blog“.

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From Business Blog Consulting - www.businessblogconsulting.com