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From The Email Wars Blog - AOL Changes Authentication and Whitelist Standards

A great ReturnPath alert today. These guys are being so proactive with sharing knowledge with their partners and customers and it is really appreciated. I wanted to pass on the love and share it with you.

NEWS:
We’ve recently learned some news from AOL about changes to how they authenticate inbound mail as well as changes to their whitelist program. We’ll know more after a question and answer session with AOL this afternoon (hosted by the ESPC) but here’s what we know now.

Changes to AOL White List
AOL is making a few changes to their whitelist - to the point where calling it a whitelist is probably a misnomer going forward. AOL indicates that in the future, the “whitelisting” process is simply a way for a mailer to introduce themselves to AOL and let AOL know a little about what kind of mail they are sending. AOL will want to know:

Domain and IP information for each mail stream
The kind of mail that is sent for each mail stream

Read more…

From The Email Wars - www.theemailwars.com

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